1. Brand Overview
SeedShare is a global community dedicated to preserving agricultural biodiversity through free seed exchange. Our brand represents trust, growth, sustainability, and community connection.
Mission
To build a more resilient food future by making it easy for gardeners everywhere to share, discover, and preserve heirloom and open-pollinated seeds.
Brand Values
- Community — We believe in the power of sharing and collective stewardship
- Biodiversity — We protect genetic diversity in our food supply
- Accessibility — Seed sharing should be free and available to everyone
- Trust — We build genuine connections between gardeners
2. Logo
The SeedShare logo features two hands forming a circle — a green hand (representing nature and growth) dropping seeds into a brown hand (representing earth and community). Seeds and sparkles float between the hands, symbolizing the exchange and sharing of biodiversity.
The wordmark uses “Seed” in green and “Share” in brown to mirror the logo’s color palette.
Full Logo — with wordmark
Icon Only — for compact use
Clear Space
Maintain a minimum clear space around the logo equal to the height of the icon mark. This ensures the logo remains legible and visually distinct in any context.
Minimum Size
The full logo should not be displayed smaller than 120px wide. The icon alone should not be smaller than 32px.
Do
- Use approved logo files only
- Maintain proper clear space
- Use on clean, uncluttered backgrounds
- Use the icon alone when space is limited
Don’t
- Stretch or distort the logo
- Change the logo colors
- Add effects like drop shadows or extra gradients
- Place on busy or low-contrast backgrounds
3. Color Palette
Our color palette is rooted in nature. The logo uses organic greens and earthy browns, while the digital product extends this with a teal-green primary and warm orange accent.
Logo Colors
Green Hand
#4A8C3F to #6DB33F
Brown Hand
#8B6914 to #C49A6C
Digital Product Colors
Primary Teal-Green
#27AA83
HSL(162, 63%, 41%)
Accent Orange
#F97316
HSL(25, 95%, 53%)
Dark Text
#1F242E
HSL(220, 20%, 15%)
Extended Palette
Secondary / Background
#F3F4F6
4. Typography
We use Plus Jakarta Sans as our primary typeface. It’s a modern, geometric sans-serif that balances professionalism with warmth.
Bold (700)
The quick brown fox jumps over the lazy dog
Semibold (600)
The quick brown fox jumps over the lazy dog
Medium (500)
The quick brown fox jumps over the lazy dog
Regular (400)
The quick brown fox jumps over the lazy dog
Type Scale
- Display: 48–56px, Bold
- Heading 1: 36–40px, Bold
- Heading 2: 28–32px, Semibold
- Heading 3: 20–24px, Semibold
- Body: 15–16px, Regular
- Caption: 12–13px, Medium
5. Voice & Tone
We are
- Warm & Welcoming — We speak like a friendly neighbor sharing gardening tips
- Knowledgeable — We share real expertise about seeds, growing, and biodiversity
- Empowering — We help people feel confident about growing and sharing
- Community-focused — We always put the collective mission first
We avoid
- Corporate jargon or overly formal language
- Fear-based messaging about food systems
- Exclusionary or elitist language about gardening
- Overpromising or making unsupported claims
6. Key Facts
- Founded: 2025
- Headquarters: Global (remote-first)
- Platform: iOS & Android mobile app
- Cost: Free to use with optional premium features
- Focus: Heirloom and open-pollinated seed varieties
- Website: www.seedshareapp.com
- Contact: support@seedshareapp.com
- Press: support@seedshareapp.com